Mayor Jeff Collins is a 1993 graduate of Licking Valley High School. A 10-year military veteran, Jeff enlisted in the United States Marine Corps shortly after graduation and later served in OIF III with the Ohio Army National Guard.

Currently, Jeff is a Department of Defense civilian employee. Jeff and his wife, Jennifer, have been married for 24 years and have five boys, one serving in the United States Marine Corps, one attending Navy Nuclear Engineering School, and three current students at Licking Valley Schools.